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Spotify to YouTube
Strategy Project
The project is based on the prompt 'Switching Spotify Users to YouTube Music'.
The Strategy Framework by Mark Pollard has been used to build out the 'Don't Skip a beat' campaign, which stresses on the idea of having a personal DJ play songs you love without the need to break routine / activity or whatever you are doing in the moment, to skip a song.
Prompt & Copy: George Mathew
Strategy & Design: Anne Mathew
Images: Unsplash
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