The Power of WE
Strategy Project
Product:
Everything DiSC® is an assessment-based learning experience that deepens self-awareness, inspires appreciation of others, and fosters effective collaboration in the workplace.
Target Audience: Leaders & HR Managers
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Problem/Challenge: The Great Resignation: People are not only leaving because of their jobs but also due to the toxic workplace culture.
Solution:
Toxic workplace culture affects- Diversity & Inclusion(belongingness), ultimately affecting Innovation & productivity.
The campaign sheds light on how self awareness through DiSC is key to understanding their team & becomes a starting point of building a people centric workplace culture. Strategy behind the campaign has been developed using Mark pollards 4 points framework.
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Campaign Slogan & Theme:
The Power of WE & It starts with YOU